Keting LIN
Multi-dimensional Thinker. Product Launch & Go-to-market Lead. Merger & Acquisition (M&A) Integration.
I am good at creating order from chaos through designing systems, visualizing processes, and steering complex initiatives with cross-functional teams and executives.
Keting Lin, M.A., an experienced Product Marketer with 10 years of experience in product go-to-market, lead generation, market research, and program management applied in B2B SaaS, startups, enterprise, and non-profit organizations. Strong track record of managing cross-functional teams in a fast-paced and complex environment, driving successful product launches, and enhancing customer engagement. Her purpose in life is to help organizations, teams and individuals see pathways to realize their visions and dreams.
Keting launched 4 new products at Sage Intacct and acquired hundreds of mid-market and startup accounts within one year. She led the integration of marketing organizations at Corning OEM after multiple M&As, as well as marketing and GTM initiatives which enabled business revenue to grow from $150M to $400M. She was a thought leader who drove the introduction of TEDx and social innovations into China by partnering with nonprofits, universities, and media. She helped launched multiple TEDx and design thinking workshops in China.
Check my portfolio below